Image: Bill4Time.com
Attorney Robert Rimberg is based in New York, New York. Also an entrepreneur, Robert Rimberg founded Bill4Time, a legal tech company that offers payment and billing assistance to law firms. Bill4Time regularly publishes content that helps lawyers in their practice. Recently, it released an article discussing ways that law firms can make use of Facebook to obtain clients.
Facebook is a social platform that, if used well, can be particularly fruitful for users. One of the best ways to build a pipeline of clients from the platform is through Facebook groups. These are collective associations of people focused on a single theme. As a lawyer, you can create a Facebook group that deals with your practice area. If it’s intellectual property law (IP law), start a group around that topic. You can narrow it down further to IP law in Los Angeles, if that is where you practice, and then only admit people who live in Los Angeles. This will improve the quality of your leads.
In the group, engage members around the theme topic. Post regularly on matters pertaining to IP law, discuss changes in relevant laws, answer members’ questions, and keep the forum lively. Do not hard-sell your services to readers. Simply position yourself as an authority on IP law and as someone people can look to for help. By offering value to members you will earn their trust, and when they eventually have a legal issue, they will feel grateful to you and will reciprocate by reaching out for help. When they do, direct them to your website and have them contact you formally. To augment this approach, you can also join groups that are relevant to your practice area and engage members there.
Robert Rimberg Attorney 